I hope this message finds you and your family well and healthy.
I’ve received a lot of inquiries in recent days from friends, family and clients asking, “Is now still a good time to buy? To sell? What’s the state of the real estate market right now?” My answer is that we all have to remember that life is still moving forward, and you have to do what’s best for you.
If you are serious about buying a home right now, there are properties on the market eagerly awaiting their new owner. For home sellers, the story is the same. There are still plenty of interested buyers out there looking to move up, downsize or relocate.
At Coldwell Banker, I’m lucky to be backed by the nation’s strongest residential real estate company, offering unsurpassed marketing tools that are critical to success in today’s market:
Professional photography services.
I have access to talented local photographers, so we can get the most stunning shots of your home while utilizing additional services like walkthrough videos, virtual tours and Matterport 3D tours, which are more important today than ever before.
Social media and targeted online advertising.
I have the resources to make sure your home is targeted to the right audience on the most important channels, and that I receive the leads on inquiries so I can connect with every interested party.
Property website.
Creating an exclusive property site for your home is a standard part of my marketing plan and a great way to generate more interest among the online audience!
Mailings.
High-quality mailers produce results and generate buzz for you! Part of a successful home marketing plan is having a well-rounded strategy – and direct mail still works.
eFlyers.
To help announce your house’s arrival on the market, I always send an impressive eFlyer to my personal clients, family and friends who are looking for a home just like yours. Leveraging my contacts is just another way to get us one step closer to finding your buyer!
Digital announcement to the local real estate community. One of my favorite ways to market new properties is to include them in our weekly update, distributed to the local real estate community. Since traditional broker tours for the real estate industry are not practical right now, this communication tool is even more valuable.
Television advertising*
Coldwell Banker has its own weekly television show. If it’s available in your area, I can make your home a TV star! Viewership is actually up 50% right now, giving me the ability to showcase your home on a grand scale.
Print and digital advertising*
Coldwell Banker works with the leading local print publications throughout the country to market new properties. That means more exposure for your beautiful home.
Personal virtual showings.
While traditional open houses and in-person tours are not recommended right now, thanks to technology we can turn to virtual showings instead.
If you’re interested in selling your home now, be sure to work with a real estate professional such as myself who truly understands what it takes to successfully market a home in these unique conditions – and is dedicated to delivering results.